Trash it
Currently, at the University of Sciences and Arts of Latin America, four recycling bins are found on each floor, in which paper, glass, plastic and organic are classified.
But in practice, most students do not use it the way it should, that is, they do not classify their waste where it should go.
Apart from the fact that the students are not aware when it comes to classifying their waste in the bins, the cleaning staff ends up mixing all the bins in a single bag. That is, if at the end of the day, students decide to start recycling correctly, they will all go to the same place in the trash.
Unstructured problem, ucal students do not have the habit of voting trash in the corresponding bins.
Brand strategy, there will be annual activations with graphic pieces such as posters and billboards, the representation of a bin of characters and a contest for students of all races. It consists of forming groups of four people and designing the new containers for the UCAL university, granting them a plastic base for the containers, which they must transform and present to be one of the four winning groups. The winning containers will be able to install their containers in the different levels of the university and, in addition, obtain diverse facilities for students and a new environmental attitude.
Communication plan,
Activations at Pop Ups University (BTL), in the green areas, outside the auditorium.
Posters, baners, in the bathrooms of ucal, an interactive poster.
Motivation by the group of all ucal
A BTL character, tachito gomeado, because they do not have respect.
Posters, baners, in the bathrooms of ucal, an interactive poster.
Motivation by the group of all ucal
A BTL character, tachito gomeado, because they do not have respect.
We will look for sponsors who can provide us with materials to provide them as support to the students in the layout of the bins. This will serve as a support more we will not give them the totality of the materials.
Campaign frequency, once a year activation will take place.
Spanish
Animatic
