Kaku _ Macerados de Huacachina
Se uso Helvetica para la descripción de la marca
Product : Liquor product, Peruvian pisco with time in macerated
Developed : Naming, Branding, Storytelling, Strategic Brand, Packging
Period : 03 - Marzo, 2018
Client : KAKU
Proyect : Neuromarketing, Lovemark, Anthropology
Developers in Perú
The Taster and Culinary Artist, "Yuri Parra" is the founder and creator of the brand "Kaku", a Quechua word "Kachallikuy" which means "Tie with Elegance", the frasae encloses the communication plan that the product has with its Target in situations of Jarana.
This visual identity was inspired by two enigmas of Peru known around the world as "Huacachina" (located west of the city of Ica) and the inexplicable "Montesierpe" (located in El Valle del Pisco, in Peru).
Huacachina is an oasis in the desert, where buggies pass through the high and undulating dunes that surround the town, "Huacachina" is full of myths and legends, but all come to communicate that it was created by supernatural and fictitious causes where emotions and emotions mix. feelings.
The silhouette of Peru and the Huacachina oasis come together in a stamp to complement the graphic line of the project.
The fruits used in the macerated are reduced in 3 colors red, orange and yellow; for identity we use colors in solid as in gradient (uniform and aesthetic).
Macerated for 6 months in the Huacachina sand, in 3 presentations, Golden Berry, Maracuyá.
THANKS FOR WATCHING //
